Couple was founded in 2007 as a strategic graphic design studio that would be different from others
in two ways: 1) We would work harder to educate ourselves about our clients' businesses and;
2) We would look for fresh, intelligent approaches to implementing strategic solutions. Through these goals, we have strived to unfold truths and focus on particular messages, which in turn create work that is both memorable and understood.

Who We Are

Based in Singapore, Couple have garnered over 30 awards internationally for our work that focuses on design through mastery storytelling and practicality. We create brands, design books, packaging, user interfaces, spaces, way-finding systems and experiences. Partnered with a diverse mix of local, international clients and emerging companies. We've been featured by Business Week as well as D&AD and prestigious design magazines worldwide. Couple's work is also included in the permanent collection of the Denver Art Museum.

Couple was founded by designers Zann and Kelvin. Today we are Shumin, Zann and Kelvin.


  • ArtScience Museum
  • Alexandra Hospital
  • AMKFSC Community Services
  • Asian Film Archive
  • Best World International Ltd
  • Changi Airport Group
  • DesignSingapore Council
  • Economic Development Board
  • EuroChem Corporation
  • Formica
  • Gedo
  • Hong Kong Airlines
  • IE Singapore
  • Jones Lang LaSalle
  • JTC Corporation
  • Keppel Corporation
  • LES Group
  • LHN Group
  • Lien Foundation
  • National Arts Council
  • National Supercomputing Centre Singapore
  • NUS Architecture
  • National University Health System
  • Omni Offshore Terminals
  • Rainbow Centre
  • RJ Paper
  • Sarah Davies
  • SEED Institute
  • Silverlake Digital Economy
  • Simply Bread
  • Singapore Arts Museum
  • Singapore Infocomm Technology Federation
  • Singapore Land Authority
  • Singapore National Eye Centre
  • Singapore Tourism Board
  • SMRT Corporation
  • Sony Electronics Asia Pacific
  • Spring Singapore
  • Techallam.com
  • Training Vision Institute
  • The Soup Spoon
  • Urban Redevelopment Authority
  • Wheelock Place
  • Work Wonders
  • Wingtai Retail